From Marketer to Entrepreneur

After more than 10 years in communication and marketing leadership roles, Raf stepped into entrepreneurship in 2006. His first venture: CorporateStoryteller. Helping organizations uncover and articulate their true story.

From Storytelling Advisor to Personal Leadership

It didn’t take long to see the shift. The real work wasn’t about companies. It was about the people behind them.

His focus moved from storytelling to personal leadership. From external messaging to internal clarity. He began working with executives and entrepreneurs on impact - through identity, voice, and personal story.

Author & Keynote Speaker

Raf wrote three books on storytelling and spent many years on stage as a keynote speaker, exploring narrative, meaning, and leadership in times of change.

Podcast Producer

In 2020, he founded the podcast house Achter De Maan Media. What started as a passion project - his own Story Club Podcast - grew into a boutique podcast studio.

Today, Raf produces narrative-driven podcast series for organizations and creators. Always human-first. Always story-led.

He also develops his own long-form series, including Innerlijk Kompas and Kantelpunten, where identity, transition, and direction take center stage.

Mentor at the Turning Point

The last 2 years Raf also worked as a mentor for entrepreneurs, leaders, thinkers, and makers at a crossroads. People who feel their old story no longer fits - and are ready to step into the next one with clarity, credibility, and a personal brand that truly reflects who they are.

Personal Story Co-Creator

This is where everything comes together. Years of storytelling. Leadership work. Mentoring. Podcasting. Raf doesn’t extract stories, he co-creates them.

Working alongside you to shape your personal story from the inside out.
Not as marketing. But as identity work that naturally translates into a clear, credible personal brand. Your story. Sharpened. Aligned. Ready to be carried into the world.